RichWriting for Websites
What is it?
A customized web writing and content development service designed to tell your business story. Together, you and business writer Susan Rich will develop a strategic marketing message designed to attract more customers and close more sales.
How is it done?
RichWriting owner Susan Rich will start “from scratch” and deliver a thoroughly researched, one-of-a-kind content package. It can be used for your website, that’s the whole idea.
But Susan believes in leveraging your investment so you’ll actually come away with content that can be re-purposed: Into a personal press kit, your company brochure, a monthly newsletter, or a series of authored articles. With more than 20 years experience in print, PR and marketing, Susan will craft an all-purpose message map that tells your business story in a way that attracts customers and drives sales.
“I compare my market-driven sales writing to a snowflake: One-of-a-kind content that is perfectly shaped, precisely delivered...and so sticky you’ll need a virtual snow shovel to track footprints!” she says.
Included in RichWriting for Websites:
- Cross-link Development -- Strategically developed content that keeps readers connected to your site.
- Name It! -- Alternative ideas to name services you’re already providing.
- Offers and Packages -- You might have thought of everything. I might think of something more...here's where I tell you how you can ace your competition.
- Theme -- A unique thread that tells your story, page by page.
- Tagline Development -- Magic words that make your story unforgettable. By request.
- Creative Content -- Unique storytelling that is targeted specifically to you, your business, your success.
Research
Research is tied to results, including innovative copywriting and better sales. It includes all or some of the following:
- Company and employee interviews, testimonial interviews and/or editing for use in web or other materials;
- Competitive research, sales, and marketing analysis;
- Review of websites provided by client, plus independent web research by RichWriting;
- Keyword list development for search engine optimized writing;
Other client-directed activities by request.
|
Website Content Featuring RichWriting
Perricone Farms
The Artisan Custom Framing & Gallery
Skin by Marywynn
Bridge City Cleaning Services |
