Video killed the radio star

And if you’re of the MTV generation, you know that’s true. But today you can use web-based videos to become a star in your own right.

3 reasons to use video to promote your business…

  1. A picture is worth a thousand words
  2. A video that goes viral can be seen by millions
  3. YouTube is one of the Top 3 search engines used today

…if you aren’t using video to promote yourself online, you’re missing a huge opportunity to tell your story and build your business.

Here are 4 more reasons why video works

  1. Not everyone is a reader – some people learn best by watching
  2. Video helps the disabled community connect with your product or service
  3. It’s easier to communicate a complex idea with images…
  4. Which makes it easier to reach a more diverse population with your story

What does this mean to you?
If you post it, people will find it. Snag their buzz up! action with visual story-telling and real-world dialog.

If you need a video spot that is serious or whimsical, educational or edgy, email me today.

Sample script follows (this didn’t make it into production.)

Cracking a Ford Car Ad
2 min.

INTERIOR AUTO SHOWROOM.

Footage from a recent Ford campaign. Three oversized white eggs rocking gently. White on white background.

VOICE-OVER
While watching TV last week...

ACTION
Cut to a woman sitting on a couch and watching TV.

VOICE-OVER
I saw a car hatch from an egg.

ACTION
Show the car breaking out of an egg, from both woman’s perspective and on the TV itself. The eggs crack open, cars peel out, and go racing around the showroom.

VOICE-OVER
It was a red Ford.
I don’t know what Ford was trying to tell me about their latest introduction: I can’t even recall the car’s make and model.

INTERIOR ENGLISH CLASS

ACTION
Cut to the woman, now standing in front of a chalkboard. She is an English teacher, talking to high school students. She is wearing an apron over her dress. Her desk is covered with a plastic sheet.

TEACHER
But I can tell you what I thought:

ACTION
Teacher picks up a large glass Pyrex measuring cup in one hand, an egg in the other.

TEACHER
Eggs are fragile. They break easily.

ACTION
Using one hand, teacher cracks the egg against the rim of the cup, and tips the raw egg inside. The egg sloshes. The teacher holds the cup up for her students to see.

TEACHER
Eggs are filled with sticky goo.
When rotten, they stink.

ACTION
Teacher sets the cup down. She picks up another egg. Raises her arm shoulder-height.

TEACHER
Therefore, if a car hatches from an egg, it must be:

ACTION
And drops the egg onto her desk. It splatters the desk and her.

TEACHER
Fragile.
Easily broken.

ACTION
Teacher picks up the shell from the egg she previously cracked into the glass cup. She holds one half in each hand. She continues to face her students. She crushes each half as she speaks the next two lines:

TEACHER
With a less-than-perfect interior,
And of poor quality.

ACTION
Teacher sets the egg shells down. Wipes hands on her apron. Picks up a piece of chalk and turns to the blackboard. She writes the word, METAPHOR in large letters. Faces the classroom again.

TEACHER
This is the story of a failed metaphor.
Metaphors are comparisons that show how two things that are not alike in most ways are similar in one important way.

ACTION
In a dramatic gesture, teacher shoves the plastic sheet off her desk. The glass bowl, raw egg, crushed eggs, all go flying. She smiles.

TEACHER
It’s clear that a car is not a rotten egg. But sometimes it is.
Which time?