Radio: Real talk reels in crowds
Radio ads: A colleague of mine calls it the “attention rental” business. In 15, 30, 45, and 60-second sound bites, your message is broadcast to thousands of radio listeners.
Are they listening? Yes – and no. Radio is a passive form of entertainment. It’s the background music of our lives, that soft burble that accompanies us while we’re doing something else: Washing the car? Turn on the radio. Stuck in traffic? Flip through the stations. Working in a retail store? The radio is the drumbeat of your day.
Radio is a powerful sales medium, if you use it correctly. An effective ad should be ear-catching and easy-to-remember. A successful ad paints a visual image (remember, this medium got its start before video), and works best when it’s selling one single idea.
If you want a radio spot that stops traffic, call me and ask about RichWriting for the airwaves. I have a natural ear for dialog, a fine sense of word-play, and the ability to tell your story in 60 seconds or less. Some examples follow:
Mon Amour Photography
45 words/15 sec.
Female Anncr.
Getting married takes minutes.
Wedding memories should last longer than that first kiss.
With Mon Amour Photography,
They do.
Mon Amour Photography
5 0 3 -3 1 3 - 2 4 2 7 –
That’s 5 0 3 -3 1 3 - 2 4 2 7
Pure Life Clinic
89 words/30 seconds
Male Anncr.
Did you know whiplash can occur at speeds as little as 10 or 15 miles per hour?
It doesn’t take much to cause severe neck, back, and shoulder pain.
Call Pure Life Clinic if you’ve been in a car accident.
Our chiropractic care, massage therapy, acupuncture, and rehab services will help speed your recovery so you can get back to living normal life.
Call Pure Life Clinic today
5 0 3-2 8 8-4 4 5 4
That’s 5 0 3-2 8 8- 4 4 5 4
Home Sales Brochure
158 words/1 min.
Male Anncr:
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