Portfolio
My copywriting on these ads, postcards, and direct mail pieces helped my clients tell their story and build their business.
Case Study: Liz Cronin Celebrates Change
When Liz Cronin, a broker with Windermere/Cronin & Caplan Realty Group decided to move to Realty Trust Group, she wanted to say she had moved without using a tired cliche. I came up with the tagline, "Celebrate Change" and developed copy and a bio for her website.
Case Study: Walk About magazine Steps It UP
I helped my client celebrate her fourth year publishing Walk About magazine with a mini
health expo. I developed the tagline and supporting copy, including a poster, coupon, and media advisory.
I also helped plan the event itself, securing the venue and inviting vendors.
 
Case Study: Wonders of Walking
I updated the marketing materials for Wonders of Walking, and the organization's main event, the annual Willamette Valley Relay. I developed the concept, then produced a series of brochures, fliers, and the ad copy that ran in magazines and newspapers.
Case Study: From Product Review to Ad Copy
I wrote a product review about a lighted safety vest for Walk About magazine. The business owner liked it so well he decided to buy an ad in the magazine -- and use my copy in the ad.
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