Are you selling on the internet?

Then you need an online sales letter that works!

If you’re selling to an invisible audience, you need a sales letter that stops traffic and opens wallets.

Your sales letter must make a great offer and deliver a benefit that can’t be ignored.

Did you know — the most successful letters number between 900 and 3,000 words (or more!)
It takes time to craft a letter that sells. For you, that’s time better spent promoting your product, not writing about it.

Hire a copywriter to write and edit your sales letter.

You will:

  • Save time (between 5 and 15+ hours, depending on the letter length)
  • Save money (a good letter keeps on working, long after the initial investment is recovered)
  • Make money (properly tackled, a sales letter does what it’s supposed to do: Sell!)

Here’s the part where people say to me, “I can do this myself.” Great. Here are some points to consider — and maybe when you’re done writing you’ll ask me to edit it for you.

What are the parts of a hot-selling online sales letter?

To name a few:

  • A catchy headline is a must.
  • Followed by a strong first paragraph that demonstrates you understand the problem your customer is facing.
  • Details that describe your product or service, and why it works.
  • An offer that promises to solve the customer’s problem – forever.
  • Why your offer cannot be topped anywhere else.
  • A rock-solid guarantee that removes the fear of buying online.

You also want to make the letter easy to read online:

  • Sub-heads — powerful mini-headlines — should be sprinkled like salt.
  • Bullet points break up long blocks of text and make detailed information easier to read and remember.

You need these elements whether you are writing an internet sales letter or readying a direct mail piece.

If this sounds like a lot of hard hours writing — maybe we should talk.

If you are trying to sell to an “invisible audience” — users of the internet — I can craft copy that pinpoints your customer’s passions with precision and elegance.

I offer a free, 30-minute telephone consultation. Let’s talk about how you can make more money selling online.