Write 4 Web!
Is your website doing its job?
Maybe –- but if your content lacks search-friendly terms, is chock-full
of muddy messaging, language errors, and unclear calls-to-action, you
might not get the business you deserve.
Why?
Because people do judge a book by its cover, or a website by its
content.
Write 4 Web! is an editing service that examines your existing (or
about-to-be-launched) website for message clarity, ease of navigation,
and language errors. It also features keyword list development for
Search Engine Optimized writing.
Write 4 Web! ensures your website is doing its job:
• Describing and promoting your products
• Using action-oriented sales language to educate and motivate
potential customers
• Improving your company’s visibility on search engines
Use Write 4 Web! if you are:
• Too busy to write your own content
• Not confident about your ability to write compelling, sales-oriented
copy that tells your story and builds customer awareness
• Seeking Search Engine Optimized web content
Here’s how it works --
Write for Web! delivers the 6 R’s:
• Review
• Research
• Recommendations
• Reality Check
• Revise
• Results
First, I REVIEW your existing website: Page by page, link by link,
product by product. I want to familiarize myself with your website, see
how you use it to communicate with customers and visitors alike.
Then, I RESEARCH your industry. My goal is to learn everything I can
about you, your industry, your target market. We’ll go through several
strategic marketing exercises – for example, you’ll point me to your
competitor’s websites, then tell me what you like or don’t like about
them, where you think they excel, and where you think you can top
them.
I’ll do an evaluation, conduct some independent research on my own,
and make RECOMMENDATIONS. We’ll talk about:
• Images, ideas, and impressions I have about your business and how
it fits in with a global industry.
• Language -- Is your content easy to read, or is it too technical?
• Messaging -- Are you saying what you think you are saying? Are you
giving a clear call to action?
• Navigation -- Is your website easy-to-use? Is it easy to sign in and
go shopping, if that’s your goal? Is your website accessible to the
disabled community? (This is something that is becoming increasingly
important as we approach Web 3.0. It can earn you big brownie points
if you jump on it now.)
Next comes the REALITY CHECK: You decide which changes need to
be made, and when. We can do the work all at once, or in phases --
whatever fits your budget or evolving business needs.
If you think you need a brand-new website --
Visit RichWriting 4 Websites. You'll get a great deal based on the work
we've been doing already.
Based on the Reality Check, I will REVISE your website content.
The RESULT will be market-driven copy that tells your story, builds
business...and is search-engine friendly.
My last step is to make sure Write 4 Web! is truly Right for the
Web...
Right for the Web
Upon request (and a small fee) I will work with your web designer or
developer to get the changes published. This includes a dry run of the
updated website, making sure all links are operable, and the keywords
are properly coded. I'll also make certain the layout and navigation
work well together...and that there are no misspelled words!
Contact me to get started.
Put rich writing to work for you. For prices and more information,
Contact Susan Rich, or call 503-341-6674. Portland, Oregon USA.
Copyright © RichWriting - All Rights Reserved
Is your website doing its job?
Maybe –- but if your content lacks search-friendly terms, is chock-full
of muddy messaging, language errors, and unclear calls-to-action, you
might not get the business you deserve.
Why?
Because people do judge a book by its cover, or a website by its
content.
Write 4 Web! is an editing service that examines your existing (or
about-to-be-launched) website for message clarity, ease of navigation,
and language errors. It also features keyword list development for
Search Engine Optimized writing.
Write 4 Web! ensures your website is doing its job:
• Describing and promoting your products
• Using action-oriented sales language to educate and motivate
potential customers
• Improving your company’s visibility on search engines
Use Write 4 Web! if you are:
• Too busy to write your own content
• Not confident about your ability to write compelling, sales-oriented
copy that tells your story and builds customer awareness
• Seeking Search Engine Optimized web content
Here’s how it works --
Write for Web! delivers the 6 R’s:
• Review
• Research
• Recommendations
• Reality Check
• Revise
• Results
First, I REVIEW your existing website: Page by page, link by link,
product by product. I want to familiarize myself with your website, see
how you use it to communicate with customers and visitors alike.
Then, I RESEARCH your industry. My goal is to learn everything I can
about you, your industry, your target market. We’ll go through several
strategic marketing exercises – for example, you’ll point me to your
competitor’s websites, then tell me what you like or don’t like about
them, where you think they excel, and where you think you can top
them.
I’ll do an evaluation, conduct some independent research on my own,
and make RECOMMENDATIONS. We’ll talk about:
• Images, ideas, and impressions I have about your business and how
it fits in with a global industry.
• Language -- Is your content easy to read, or is it too technical?
• Messaging -- Are you saying what you think you are saying? Are you
giving a clear call to action?
• Navigation -- Is your website easy-to-use? Is it easy to sign in and
go shopping, if that’s your goal? Is your website accessible to the
disabled community? (This is something that is becoming increasingly
important as we approach Web 3.0. It can earn you big brownie points
if you jump on it now.)
Next comes the REALITY CHECK: You decide which changes need to
be made, and when. We can do the work all at once, or in phases --
whatever fits your budget or evolving business needs.
If you think you need a brand-new website --
Visit RichWriting 4 Websites. You'll get a great deal based on the work
we've been doing already.
Based on the Reality Check, I will REVISE your website content.
The RESULT will be market-driven copy that tells your story, builds
business...and is search-engine friendly.
My last step is to make sure Write 4 Web! is truly Right for the
Web...
Right for the Web
Upon request (and a small fee) I will work with your web designer or
developer to get the changes published. This includes a dry run of the
updated website, making sure all links are operable, and the keywords
are properly coded. I'll also make certain the layout and navigation
work well together...and that there are no misspelled words!
Contact me to get started.
Put rich writing to work for you. For prices and more information,
Contact Susan Rich, or call 503-341-6674. Portland, Oregon USA.
Copyright © RichWriting - All Rights Reserved
| RichWriting Tell your story. Build your business. |
RichWriting 4 Websites
A customized web writing service
designed to tell your business
story.
A customized web writing service
designed to tell your business
story.