Personal Press Kit
Tell your story to potential customers.
Bionic Bio
Give yourself a one-two punch: Two versions let you tell a targeted story.
Perfect for brochures, catalogs, networking events, and tradeshows. Can be
re-purposed for direct mail, websites, speaker packets, and more.
• 60-minute interview
• TWO drafts, up to 500 words each:
o One draft is in first person (“I”)
o Second draft is in third person (“he/she”)
• Includes one client testimonial (2 or more, call for quote)
• Up to two rounds of revisions, per version
• Compliance edits, if required by company. Includes both versions.
Blast-Off Bio
Your story, told your way.
A powerful and effective way to introduce yourself to potential clients. Ideal for
solo-preneuers who work in highly competitive and professional industries like
finance, insurance, real estate, banking, and the medical/health care profession.
• 60-minute interview
• First draft, up to 500 words
• Up to two rounds of revisions
• Compliance edit, if required by company
Basic Bio
Make your first impression count.
Ideal for new business owners on a budget. Distinguish yourself from the get-go.
• 30-minute interview
• First draft, up to 350 words
• Up to two rounds of revisions
Business Fact Sheet
Describe the services you offer, and how yours is the best solution to solve your
customer’s problem.
Complements the Basic, Blast-off or Bionic Bio.
• 15-minute interview (add 15 minutes to bio interview)
• First draft, up to 400 words
• Up to two rounds of revisions
Case Studies
A success story.
It reads like a magazine article and details how you helped a client succeed.
Company Backgrounders
Your business bio demonstrates how your company is uniquely suited to help
potential clients achieve their goals.
Separate Packages, Both Include:
• Interview primary contacts
• Company research
• Competitor research, as directed by client
• Product research, as directed by client
• Testimonial interviews/write-up
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
Stealth Writing
Your words + My writing = Greater credibility.
Position yourself as an expert in the field. Authored articles, advertorials,
columns, and blog postings.
• Company and client interviews
• Product/company/competitive research
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
Press Release*+
Share your good news (and sometimes bad) with your targeted community.
"Power-Push" your message: Pair the press release with a company
backgrounder, bio, and fact sheet.
• 45-minute interview (one person; 2 or more, call for quote)
• Company research, as directed by client
• Product research, as directed by client
• Testimonial interviews/write-up (optional, call for quote)
• Boilerplate text development
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
*Press release distribution (email or snail mail blast), media call-downs, tracking, and other
follow-on support is not included. Ask me for agency referrals.
+ Press releases are not always the best use of your marketing dollars. Ask me about other
ways we can tell your business story better.
Press’d to Perfection:
• Guaranteed to save you time and money: I will work with your graphic artist to
ensure a flawless finished product. An ideal add-on if your project includes a
press-run. Ask me for a project quote. Graphic designer referrals available.
Right for the Web
Upon request (and a small fee) I will work with your web designer or developer to
get the changes published. This includes a dry run of the updated website,
making sure all links are operable, that the words look nice on the page...and
that there are no misspelled words! Most importantly, search results are achieved
by having the keywords listed in the code...while I don't write code, I DO know
how to write tags for maximum effectiveness. (Please note, the algorithms used
on search engines are changed often, making continued high placement an
ongoing challenge.) Working on a new website? I can help. Ask me for a project
quote. Web developer referrals available.
Put rich writing to work for you. For prices and more information,
Contact Susan Rich, or call 503-341-6674. Portland, Oregon USA.
Copyright © RichWriting - All Rights Reserved
Tell your story to potential customers.
Bionic Bio
Give yourself a one-two punch: Two versions let you tell a targeted story.
Perfect for brochures, catalogs, networking events, and tradeshows. Can be
re-purposed for direct mail, websites, speaker packets, and more.
• 60-minute interview
• TWO drafts, up to 500 words each:
o One draft is in first person (“I”)
o Second draft is in third person (“he/she”)
• Includes one client testimonial (2 or more, call for quote)
• Up to two rounds of revisions, per version
• Compliance edits, if required by company. Includes both versions.
Blast-Off Bio
Your story, told your way.
A powerful and effective way to introduce yourself to potential clients. Ideal for
solo-preneuers who work in highly competitive and professional industries like
finance, insurance, real estate, banking, and the medical/health care profession.
• 60-minute interview
• First draft, up to 500 words
• Up to two rounds of revisions
• Compliance edit, if required by company
Basic Bio
Make your first impression count.
Ideal for new business owners on a budget. Distinguish yourself from the get-go.
• 30-minute interview
• First draft, up to 350 words
• Up to two rounds of revisions
Business Fact Sheet
Describe the services you offer, and how yours is the best solution to solve your
customer’s problem.
Complements the Basic, Blast-off or Bionic Bio.
• 15-minute interview (add 15 minutes to bio interview)
• First draft, up to 400 words
• Up to two rounds of revisions
Case Studies
A success story.
It reads like a magazine article and details how you helped a client succeed.
Company Backgrounders
Your business bio demonstrates how your company is uniquely suited to help
potential clients achieve their goals.
Separate Packages, Both Include:
• Interview primary contacts
• Company research
• Competitor research, as directed by client
• Product research, as directed by client
• Testimonial interviews/write-up
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
Stealth Writing
Your words + My writing = Greater credibility.
Position yourself as an expert in the field. Authored articles, advertorials,
columns, and blog postings.
• Company and client interviews
• Product/company/competitive research
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
Press Release*+
Share your good news (and sometimes bad) with your targeted community.
"Power-Push" your message: Pair the press release with a company
backgrounder, bio, and fact sheet.
• 45-minute interview (one person; 2 or more, call for quote)
• Company research, as directed by client
• Product research, as directed by client
• Testimonial interviews/write-up (optional, call for quote)
• Boilerplate text development
• First draft
• Up to two rounds of revisions
• Compliance edit, if needed
*Press release distribution (email or snail mail blast), media call-downs, tracking, and other
follow-on support is not included. Ask me for agency referrals.
+ Press releases are not always the best use of your marketing dollars. Ask me about other
ways we can tell your business story better.
Press’d to Perfection:
• Guaranteed to save you time and money: I will work with your graphic artist to
ensure a flawless finished product. An ideal add-on if your project includes a
press-run. Ask me for a project quote. Graphic designer referrals available.
Right for the Web
Upon request (and a small fee) I will work with your web designer or developer to
get the changes published. This includes a dry run of the updated website,
making sure all links are operable, that the words look nice on the page...and
that there are no misspelled words! Most importantly, search results are achieved
by having the keywords listed in the code...while I don't write code, I DO know
how to write tags for maximum effectiveness. (Please note, the algorithms used
on search engines are changed often, making continued high placement an
ongoing challenge.) Working on a new website? I can help. Ask me for a project
quote. Web developer referrals available.
Put rich writing to work for you. For prices and more information,
Contact Susan Rich, or call 503-341-6674. Portland, Oregon USA.
Copyright © RichWriting - All Rights Reserved
| RichWriting Tell your story. Build your business. |
| Ask to see BIO samples! |