My copywriting on these ads, postcards, and direct mail pieces helped my clients tell their story and build their business.
Case Study: Liz Cronin Celebrates Change
When Liz Cronin, a broker with
Windermere/Cronin & Caplan Realty Group
(her mother had started Cronin & Caplan
years before), decided to move to Realty
Trust Group, she wanted to say she had
moved without using a tired cliche.
I came up with the tagline, "Celebrate
Change," and developed copy and a bio for
her website. I also created an ad (both
concept and copy) specifically for the Mac
Club, where Liz is a well-known member.
When Liz Cronin, a broker with
Windermere/Cronin & Caplan Realty Group
(her mother had started Cronin & Caplan
years before), decided to move to Realty
Trust Group, she wanted to say she had
moved without using a tired cliche.
I came up with the tagline, "Celebrate
Change," and developed copy and a bio for
her website. I also created an ad (both
concept and copy) specifically for the Mac
Club, where Liz is a well-known member.
Case Study: Walk About magazine
Steps It UP
I helped my client celebrate her
fourth year publishing Walk About
magazine with a mini health expo. I
developed the tagline and
supporting copy, including a poster,
coupon, and media advisory.
I also helped plan the event itself,
securing the venue and inviting
vendors.
Steps It UP
I helped my client celebrate her
fourth year publishing Walk About
magazine with a mini health expo. I
developed the tagline and
supporting copy, including a poster,
coupon, and media advisory.
I also helped plan the event itself,
securing the venue and inviting
vendors.
Case Study: Market RichWriting
I worked with a graphic designer to help ME tell my story to
thousands! This is a postcard I sent to prospective clients.
I worked with a graphic designer to help ME tell my story to
thousands! This is a postcard I sent to prospective clients.
Case Study: From Product Review to Ad Copy
I wrote a product review about a lighted safety vest
for Walk About magazine. The business owner liked it
so well he decided to buy an ad in the magazine --
and use my copy in the ad.
I wrote a product review about a lighted safety vest
for Walk About magazine. The business owner liked it
so well he decided to buy an ad in the magazine --
and use my copy in the ad.
Case Study: Wonders of Walking
I updated the marketing materials for Wonders of Walking, and the
organization's main event, the annual Willamette Valley Relay.
I developed the concept, then produced a series of brochures, fliers,
and the ad copy that ran in magazines and newspapers.
I updated the marketing materials for Wonders of Walking, and the
organization's main event, the annual Willamette Valley Relay.
I developed the concept, then produced a series of brochures, fliers,
and the ad copy that ran in magazines and newspapers.
| Email me for your FREE copy of my Closet Catalog. An example of my catalog-style writing. |
| RichWriting Tell your story. Build your business. |